With the £10 portfolio MF is accessible to the masses, but it shouldn’t just be about the ease of onboarding and the initial deposit, but also about ongoing top-ups.
The mass market doesn’t want to set up a direct debit, as people are financially squeezed and don’t know if they can afford that fixed amount every month.
So you see lots of different methods emerging around micro savings:
- moneybox uses roundups, although I am not a big fan as they generally end up with small monthly amounts, although one can argue that every little bit helps.
- Chips is much more sophisticated and uses an algorithm that predicts your likely disposable income based on spending patterns derived from Open Banking. For me they take nearly £100 a week, which does add up quickly.
- You can also have easy in-App topups. With Chip, I can topups with the press of a button as they are already hooked into my bank account via open banking, FreeTrade uses ApplePay and GooglePay for manual insta top-ups.
It’s all about taking the friction out. The easier, more seamless and quicker it is to do, the more people will do it, which contributes to AUM significantly over time. One the flipside, taking out money should be as easy and fast, so people are confident enough to invest.